The KiDDS Biz Podcast
The KiDDS Biz Podcast, co-hosted by Dr. Ashley Kisling of SOCO Orthodontics & Pediatric Dentistry and Davin Bickford, CEO of WildSmiles Braces, explores the world of orthodontics and pediatric dentistry. Tune in for expert insights, actionable strategies, and the latest trends to help elevate your practice. Each episode offers valuable perspectives on marketing, patient engagement, and new technologies. Whether you’re experienced or just starting out, this podcast is your resource for growing a thriving, patient-centered practice. Subscribe now and join the conversation! Join the community Facebook Group: https://www.facebook.com/groups/1169295914145964/
Episodes

Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
In this episode of the Kidds Biz Podcast, the hosts delve into the intricacies of pediatric dentistry and orthodontics with Dr. Carter. They discuss the importance of dual training for staff, the positive impact of therapy dogs in practice, and strategies for converting pediatric patients to orthodontic care. The conversation also highlights the significance of maintaining a positive office culture, efficient scheduling, and tracking key performance indicators (KPIs) to ensure practice success. In this conversation, the speakers discuss various aspects of running a successful pediatric and orthodontic practice, focusing on the importance of dual training, optimizing scheduling, tracking key performance indicators (KPIs), managing no-show rates, innovative marketing strategies, budgeting for co-located practices, and creative patient engagement. They share insights on how to improve efficiency, retain patients, and foster community involvement, ultimately aiming to enhance the overall patient experience and practice success.
Join the community through the KiDDS Biz Facebook Group: https://www.facebook.com/groups/1169295914145964/
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
Chapters
00:00 Introduction to Kids Biz Podcast01:13 Meet Dr. Carter: A Dual Specialist03:20 The Role of Therapy Dogs in Pediatric Dentistry09:58 Staffing Challenges and Solutions14:22 Creating a Positive Office Culture21:40 Converting Pediatric Patients to Orthodontics26:51 Tracking Patient Conversions and KPIs32:33 Efficient Scheduling in Co-located Practices40:30 The Need for Dual Training in Dentistry43:38 Optimizing Scheduling and Efficiency in Dental Practices46:22 Key Performance Indicators in Pediatric and Orthodontic Practices51:00 Managing No-Show Rates and Patient Retention56:21 Marketing Strategies for Co-Located Practices01:01:55 Budgeting and Ordering in Co-Located Dental Practices
Keywordsorthodontics, pediatric dentistry, therapy dogs, staffing, office culture, patient conversion, co-location, scheduling, KPIs, dental practice, dentistry, pediatric dentistry, orthodontics, dual training, scheduling, efficiency, KPIs, patient retention, marketing, budgeting

Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
In this episode of the KiDDS Biz Podcast, we explore the intersection of orthodontics and pediatric dentistry, discussing the journey of integrating the fee structures. We delve into the importance of partnerships, the role of a COO, and the challenges of navigating insurance networks. The conversation also highlights innovative membership plans and pricing strategies that enhance patient care and practice profitability. In this conversation, our guests delve into various strategies for optimizing orthodontic and pediatric dental practices. They discuss the importance of understanding profit margins, creative billing strategies for in-network practices, and maximizing insurance reimbursements. The conversation also highlights effective communication with patients regarding fees and treatment options, as well as the significance of simplifying fee structures. Additionally, they explore innovative approaches to treatment pricing, the integration of airway therapy, and future trends in the field.
Join the community through the KiDDS Biz Facebook Group: https://www.facebook.com/groups/1169295914145964/
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
NEW 2025 Course on Implementing an Early Treatment Program: https://specialtyappliances.com/course/registration
Chapters
00:00 Unlocking Success in Pediatric Dentistry01:30 Journey to Dual Practice: Orthodontics and Pediatrics09:11 The Role of a COO in Dental Practices11:21 Navigating Partnerships in Pediatric and Orthodontic Practices13:35 Out of Network vs. In Network: A Business Debate19:03 Membership Plans: Innovations in Patient Care26:33 Pricing Strategies for Orthodontic Services32:12 Understanding Profit Margins in Orthodontics34:05 Creative Strategies for In-Network Practices35:36 Maximizing Insurance Reimbursements39:01 Effective Communication with Patients42:23 Navigating Insurance Codes and Billing Strategies45:00 Simplifying Fee Structures for Patients48:10 Innovative Approaches to Treatment Pricing51:32 Exploring Airway and Myofunctional Therapy55:29 Future Trends in Orthodontics and Pediatric Dentistry
orthodontics, pediatric dentistry, practice management, dental partnerships, insurance models, pricing strategies, dental marketing, COO role, patient care, dental practice growth, orthodontics, pediatric dentistry, insurance strategies, profit margins, treatment fees, patient care, billing strategies, airway therapy, practice growth, fee structures

Thursday Jan 23, 2025
Thursday Jan 23, 2025
In this episode of the Kidds Biz Podcast, host Davin Bickford engages with Dr. Joel Berg and Dr. Christina Carter to explore the evolving landscape of pediatric dentistry and orthodontics, focusing on the concept of co-location. They discuss the benefits of having pediatric dentists and orthodontists working in the same practice, the importance of airway management in early treatment, and the role of hygienists in patient care. The conversation highlights current trends in the dental industry and the future of practice management. This conversation delves into the evolving landscape of pediatric dentistry and orthodontics, focusing on the importance of early treatment, the benefits of co-located practices, and the need for improved communication between specialists. The speakers discuss how co-location enhances workflow, patient care, and business efficiency, while also addressing the psychological aspects of treatment outcomes for children. They emphasize the significance of a unified approach to patient management and the future trends shaping the industry.
Join the community through the KiDDS Biz Facebook Group: https://www.facebook.com/groups/1169295914145964/
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
Dr. Carter Instagram: https://www.instagram.com/carter.smile?igsh=aGMwMXhzeWl5ZHQ5
NEW 2025 Course on Implementing an Early Treatment Program: https://specialtyappliances.com/course/registration
Chapters
00:00 Introduction to Kids Biz Podcast01:03 Meet the Experts: Dr. Joel Berg and Dr. Christina Carter05:46 Understanding Co-Location in Pediatric Dentistry and Orthodontics14:58 The Business of Co-Location: Trends and Insights21:59 Airway Management and Early Treatment in Pediatric Dentistry31:01 The Evolution of Early Treatment in Dentistry36:39 Co-location: Enhancing Workflow and Communication42:49 Understanding the Role of Pediatric Dentists and Orthodontists49:16 Business Benefits of Co-located Practices55:21 Future Trends in Pediatric Dentistry and Orthodontics
Keywords
pediatric dentistry, orthodontics, co-location, practice management, airway management, early treatment, dental trends, pediatric dental care, orthodontic practices, dental business, early treatment, co-location, pediatric dentistry, orthodontics, workflow, business benefits, patient care, dental practices, communication, true outcomes

Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
In this episode of the KiDDS Biz Podcast, host Davin Bickford & Dr. Ashley Kisling speak with Kevin Thomas, a seasoned professional in the dental industry, about the importance of preventive care in orthodontics and pediatric dentistry. They discuss the lack of coordination between orthodontists and pediatric dentists, the challenges in implementing preventive care strategies, and the growing hesitancy among patients regarding fluoride treatments. The conversation emphasizes the need for better communication and education to enhance patient care and business practices in the dental field. In this conversation, Kevin Thomas discusses the complexities surrounding water fluoridation, the challenges of FDA approval for dental products, and the importance of integrating preventive care in orthodontics. The dialogue highlights personal perspectives on fluoride use, the need for customized patient care, and the exploration of new antimicrobial solutions in dentistry. The conversation emphasizes the evolving landscape of dental health and the necessity for dental professionals to adapt to new challenges and innovations.
Join the community through the KiDDS Biz Facebook Group: https://www.facebook.com/groups/1169295914145964/
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
More Info on Elevate Oral Care: https://www.elevateoralcare.com/
NEW 2025 Course on Implementing an Early Treatment Program: https://specialtyappliances.com/course/registration
Chapters
00:00 Introduction to Kids Biz Podcast03:18 Kevin Thomas: A Journey in Dentistry05:41 The Importance of Prevention in Orthodontics10:56 Coordination Between Orthodontists and Pediatric Dentists14:15 Challenges in Implementing Preventive Care20:27 Fluoride Hesitancy and Patient Education29:02 The Ongoing Debate on Water Fluoridation31:44 Personal Perspectives on Fluoride and Public Health35:36 Navigating the Complexities of Dental Products39:23 Challenges in FDA Approval and Innovation43:07 Integrating Preventive Care in Orthodontics49:00 Exploring New Antimicrobial Solutions52:15 The Future of Customized Patient Care
Keywords
orthodontics, pediatric dentistry, preventive care, dental health, patient education, fluoride hesitancy, dental practices, oral health, coordination, business strategies, water fluoridation, dental health, fluoride debate, pediatric dentistry, orthodontics, FDA approval, preventive care, antimicrobial solutions, customized care, dental products

Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
In this episode of the KiDDS Biz Podcast, Dr. Tyler Hanks shares his journey in pediatric dentistry, emphasizing the importance of building a personal brand and utilizing social media to connect with patients. He discusses the significance of creating an exceptional patient experience and integrating airway health into dental practices. Dr. Hanks highlights the need for education in the field and how he aims to change the perception of dentistry through innovative strategies and a focus on patient care. In this conversation, Dr. Hanks shares his personal journey with airway treatment and its impact on his family and practice. He emphasizes the importance of patient education, particularly for parents who may not be aware of airway issues. He also discusses key performance indicators (KPIs) that help measure the success of his practice, the challenges of integrating new services like airway treatment, and effective marketing strategies. He also explains the different treatment plans available for airway issues and how to monetize myofunctional therapy. Looking ahead, he shares his aspirations for expanding the Happy Tooth brand and creating a franchise model that prioritizes patient-centered care.
Join the community:
KiDDS Biz Facebook Group: https://www.facebook.com/groups/1169295914145964/
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
Dr. Tyler Hanks Instagram: https://www.instagram.com/happytoothslc
Dr. Tyler Hanks TikTok: https://www.tiktok.com/@happytoothslc
00:00 - Unlocking Pediatric Dentistry Success
01:02 - The Journey of Dr. Tyler Hanks
04:46 - Building a Brand in Dentistry
10:12 - Harnessing the Power of Social Media
14:53 - Creating an Exceptional Patient Experience
20:03 - Integrating Airway Health in Pediatric Dentistry
26:25 - Personal Experiences with Airway Treatment
29:12 - The Importance of Patient Education
30:09 - Key Performance Indicators in Practice
34:27 -Challenges in Integrating New Services
38:45 - Marketing Strategies for Dental Practices
41:09 - Understanding Airway Treatment Plans
44:23 - Monetizing Myofunctional Therapy
46:48 - Future Aspirations for Happy Tooth
Keywords
pediatric dentistry, orthodontics, social media, patient experience, airway health, dental branding, dental practice success, innovative strategies, marketing in dentistry, dental care, airway treatment, pediatric dentistry, orthodontics, patient education, dental practice growth, myofunctional therapy, marketing strategies, dental KPIs, dental franchise, sleep apnea

Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
In this episode of the KiDDS Biz Podcast, Dr. Ashley Kisling and Davin Bickford welcome Dr. Randy Hamilton, a board-certified pediatric dentist and orthodontist. They discuss Dr. Hamilton's journey in establishing a successful dual specialty practice, the importance of customer service in healthcare, and the strategies he implemented to grow his practice. Dr. Hamilton shares insights on training staff for exceptional service, the challenges of scaling a practice, and the decision-making process involved in expanding into new markets. The conversation highlights the synergy between pediatric dentistry and orthodontics, emphasizing the value of creating a unique patient experience. In this conversation, Dr. Randy Hamilton shares his insights on navigating the challenges of running orthodontic practices, emphasizing the importance of rebranding, understanding market perception, and creating a comfortable environment for patients. He discusses innovative marketing strategies, budgeting for different dental practices, and the significance of sales skills in treatment coordination. The conversation highlights the evolving landscape of orthodontics and the need for practices to adapt to future trends.
00:00 Unlocking Success in Pediatric Dentistry
02:55 Dr. Randy Hamilton's Journey and Dual Specialty Practice
05:47 The Synergy of Pediatric Dentistry and Orthodontics
09:06 Innovative Marketing Strategies for Growth
11:58 Creating a Unique Patient Experience
14:52 Customer Service as a Core Value
18:12 Training for Excellence in Customer Service
21:05 The Role of Emotional Intelligence in Healthcare
24:00 Scaling Up: Challenges and Solutions
26:47 The Future of Pediatric Dentistry and Orthodontics
33:36 Navigating Business Challenges in Orthodontics
40:16 Rebranding for Success
46:35 Strategic Budgeting and Marketing Approaches
53:19 Innovative Referral Strategies
01:00:56 The Importance of Sales Skills in Orthodontics
Join the community:
KiDDS Biz Facebook Group: https://www.facebook.com/groups/1169295914145964/
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
pediatric dentistry, orthodontics, customer service, practice growth, dual specialties, dental practice management, patient experience, training, business strategy, healthcare, orthodontics, business strategies, marketing, branding, patient referrals, rebranding, sales skills, dental practices, customer service, future trends

Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
In the inaugural episode of the KiDDS Biz Podcast, Dr. Ashley and Davin welcome their first guest, Dr. Billy Arnold to discuss their backgrounds, the importance of collaboration in pediatric dentistry and orthodontics, and the need for resources in the field. They explore the significance of tongue tie awareness, building referral networks, and the role of preventative care in improving patient outcomes. The conversation also highlights the power of social media and community connections in marketing pediatric practices, as well as the future direction of healthcare towards a more collaborative and preventative approach.
Join the community:
KiDDS Biz Facebook Group: https://www.facebook.com/groups/1169295914145964/
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
Dr. Billy Instagram: https://www.instagram.com/billy_the_kids_airway_dds/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
pediatric dentistry, orthodontics, tongue tie, collaboration, social media, healthcare, referrals, preventative care, community, marketing