The KiDDS Biz Podcast

The KiDDS Biz Podcast, co-hosted by Dr. Ashley Kisling of SOCO Orthodontics & Pediatric Dentistry and Davin Bickford, CEO of WildSmiles Braces, explores the world of orthodontics and pediatric dentistry. Tune in for expert insights, actionable strategies, and the latest trends to help elevate your practice. Each episode offers valuable perspectives on marketing, patient engagement, and new technologies. Whether you’re experienced or just starting out, this podcast is your resource for growing a thriving, patient-centered practice. Subscribe now and join the conversation! Join the community Facebook Group: https://www.facebook.com/groups/1169295914145964/

Episodes

Jun 24, 2026

47 min

In this episode, hosts Davin and Dr. Ashley are joined by Dr. Nick Valeri, an innovative orthodontist from Kenosha, Wisconsin. Dr. Nick shares his journey of integrating Claude AI into his multi-location practice to automate tedious tasks, improve clinical efficiency, and enhance patient engagement.Dr. Nick encourages listeners to "dive in head first" rather than just testing the waters. He suggests starting by simply talking to the AI about a specific problem you're trying to solve and seeing what solutions it can generate.
Whether you're a tech-savvy practitioner or just starting your digital transformation, this episode provides a roadmap for using AI to remove friction from your workday and focus more on what matters most: your patients
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/

Jun 24, 2026

47 min

Mar 18, 2026

1 hr 2 min

In this engaging interview, Dr. Zach from Ohio shares his innovative approach to early orthodontic treatment, pricing strategies, and building a strong practice culture. Discover how focusing on value, interdisciplinary collaboration, and effective team management can transform your practice and patient outcomes.
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
 keywords: orthodontics, early treatment, practice management, pricing strategy, patient experience, interdisciplinary care, practice culture, remote monitoring, case acceptance, orthodontic innovation
 

Mar 18, 2026

1 hr 2 min

Nov 11, 2025

1 hr 3 min

In this special listener-led episode of The KiDDs Biz Podcast, the tables are turned! Moderated by co-host Davin Bickford, longtime listeners Dr. Incia and her husband/business manager Talib guest-host to interview the ever-transparent Dr. Ashley about building a thriving dual-specialty pediatric–orthodontic practice.
Dr. Ashley gets candid about what really moves the needle in a “pedo-ortho” startup, including:    •    How 51% of ortho starts now come from the pediatric side    •    Smart staffing, associate compensation, and when to separate expenses    •    Why community presence + social beats pricey ads    •    PTA partnerships, grassroots tactics, and converting consults efficiently
Whether you’re launching, scaling, or refining systems, this conversation is packed with practical playbooks, lessons learned, and real numbers you can act on.
 
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
 
Keywords: orthodontics, pediatric dentistry, practice growth, family business, work-life balance, organic marketing, private practice, business strategy, patient care, dental practice management

Nov 11, 2025

1 hr 3 min

Oct 15, 2025

57 min

Join the KiDDS Biz Podcast  as we explore the secrets to success in orthodontics and pediatric dentistry. In this episode, we discuss innovative strategies for practice growth, the importance of family dynamics in business, and the benefits of simplifying operations. Our expert guests share insights on maintaining a healthy work-life balance, the impact of organic marketing, and the future of private practices in a corporate world. Tune in for valuable tips to elevate your practice and make a lasting impact on young patients
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
 
Keywords: orthodontics, pediatric dentistry, practice growth, family business, work-life balance, organic marketing, private practice, business strategy, patient care, dental practice management

Oct 15, 2025

57 min

Jul 15, 2025

53 min

In this episode of the KiDDs Biz Podcast, we dive into the inspiring journey of Dr. Mike Selig and Dr. Lauren Carlson, a husband-and-wife duo who successfully balance family life with running their own dental practice. Discover how they navigated the challenges of starting a new business while raising a family, and learn about their innovative strategies for creating a warm, inviting practice environment. Whether you're a dental professional or an entrepreneur, this episode offers valuable insights into achieving harmony between personal and professional life. Tune in to hear their story and gain practical tips for your own journey.
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
Keywords:
Family BusinessDental PracticeWork-Life BalanceStartup JourneyPediatric DentistryOrthodonticsHusband-Wife TeamPractice ManagementHashtags:
#FamilyBusiness#DentalPractice#WorkLifeBalance#StartupJourney#PediatricDentistry#Orthodontics#HusbandWifeTeam
 
 

Jul 15, 2025

53 min

Jun 24, 2025

1 hr 1 min

In this episode of The KiDDs Biz Podcast, the conversation revolves around the challenges and strategies in orthodontics and pediatric dentistry, focusing on inventory management and efficiency. The guests discuss common mistakes practices make, the role of technology in procurement, and strategies for optimizing inventory levels. They emphasize the importance of understanding the unique needs of each practice and the value of having a dedicated team to manage procurement effectively. In this conversation, the speakers delve into the complexities of managing clinical supplies within orthodontic practices, emphasizing the importance of budgeting, strategic procurement, and the impact of market changes such as tariffs. They discuss how practices can optimize their supply management processes to save costs and improve efficiency, while also addressing the challenges posed by pricing strategies and supplier relationships. The conversation highlights the need for practices to adopt a more strategic approach to ordering and inventory management, rather than reacting to immediate deals or discounts.
 
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
 
Keywords: Franchising vs. Private Practice, Doctor-Driven DSO, Ortho–Pedo Practice Model, Practice Management, Scalability, Practice Metrics, Associate Compensation Models, Franchising Challenges, Culture & Branding, Membership Plans, Profitability Models, Strategic Partnerships, Networking.

Jun 24, 2025

1 hr 1 min

May 13, 2025

1 hr 4 min

 
In this episode of the KiDDS Biz Podcast, Davin Bickford, Dr. Ashley and Dr. Colton Flake discuss the journey of transitioning from corporate dentistry to establishing a successful independent practice. They explore the challenges and opportunities within the dental industry, including the role of franchises, financing hurdles, and the importance of networking. Dr. Flake shares insights on building a doctor-driven DSO and the future of orthodontics and pediatric dentistry, emphasizing the integration of both practices for enhanced patient care. In this conversation, the speakers delve into the challenges faced in the dental industry, particularly in orthodontics and pediatric dentistry. They discuss the importance of networking, the value of transparency in practice management, and the complexities of staffing post-COVID. The conversation also highlights the significance of understanding value over mere percentages in partnerships, the necessity of building a practice identity beyond the owner's name, and the strategic implementation of membership plans to enhance patient loyalty and practice profitability. Finally, they explore the critical KPIs that drive success in dental practices, emphasizing the need for a collaborative and value-driven approach to practice management.
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
 
Chapters
00:00 Unlocking Success in Pediatric Dentistry02:00 Transitioning from Corporate to Independent Practice05:49 Exploring Franchise Opportunities in Dentistry09:47 Navigating Financing Challenges in Dental Practices13:57 Building a Doctor-Driven DSO18:06 The Future of Orthodontics and Pediatric Dentistry22:00 Integrating Pediatric and Orthodontic Practices26:01 The Role of Networking in Dental Success32:54 The Challenge of Perception in Dentistry35:46 Navigating Staffing Challenges Post-COVID39:06 Understanding Value Over Percentages in Partnerships42:44 Building a Practice Beyond Your Name47:41 Balancing Pediatric and Orthodontic Practices51:22 Membership Plans: Strategies for Patient Loyalty56:12 Creating Value Beyond Revenue in Dental Practices
Keywords
pediatric dentistry, orthodontics, dental practice, DSO, franchise, financing, networking, practice management, business strategies, dental industry trends, dentistry, staffing challenges, partnerships, practice growth, membership plans, patient loyalty, dental practice management, orthodontics, pediatric dentistry, value creation
 
 

May 13, 2025

1 hr 4 min

Apr 8, 2025

1 hr 10 min

In this episode of the KiDDS Biz Podcast, hosts Ashley and Davin dive into their personal journeys in orthodontics and explore the evolution of business models within the field. They focus on the pivotal role of a Chief Operating Officer (COO) in managing practice operations and driving sustainable growth.
Drawing from real-world experience, they discuss the challenges of balancing business expansion with personal life, the power of delegation, and how bringing on a COO can create peace of mind while freeing up time to focus on patient care and long-term vision.
The conversation also covers:
The differences between a COO and an office managerHow to set a clear plan and expectations for the COO roleStrategies for determining fair compensationThe importance of team culture, trust, and communication in leadershipWhether you're an orthodontist, a practice owner, or someone considering expanding your leadership team, this episode offers valuable insights into how strong operational leadership can elevate your business.
Join the community through the KiDDS Biz Facebook Group: https://www.facebook.com/groups/1169295914145964/
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
Chapters
00:00 Introduction to the Kids' Biz Podcast02:38 The Journey of Alex Virga06:47 The Concept of a COO in Orthodontics11:43 Growth and Challenges in Business19:22 The Importance of Delegation and Trust23:15 Finding the Right COO30:24 Expectations and Evolution of the COO Role32:09 The Role of a COO in Business Operations40:18 Building a Strong Relationship with Your COO46:53 The Importance of Humility in Leadership50:12 Understanding the Difference: Office Manager vs. COO53:57 Compensation Structures for a COO
orthodontics, pediatric dentistry, COO, business growth, delegation, practice management, entrepreneurship, leadership, patient care, industry trends, COO, business operations, leadership, office manager, compensation, team building, strategic planning, patient experience, SOPs, business growth

Apr 8, 2025

1 hr 10 min

Mar 11, 2025

1 hr 20 min

In this episode of the KiDDS Biz Podcast, the hosts delve into the intricacies of pediatric dentistry and orthodontics with Dr. Carter. They discuss the importance of dual training for staff, the positive impact of therapy dogs in practice, and strategies for converting pediatric patients to orthodontic care. The conversation also highlights the significance of maintaining a positive office culture, efficient scheduling, and tracking key performance indicators (KPIs) to ensure practice success. In this conversation, the speakers discuss various aspects of running a successful pediatric and orthodontic practice, focusing on the importance of dual training, optimizing scheduling, tracking key performance indicators (KPIs), managing no-show rates, innovative marketing strategies, budgeting for co-located practices, and creative patient engagement. They share insights on how to improve efficiency, retain patients, and foster community involvement, ultimately aiming to enhance the overall patient experience and practice success.
Join the community through the KiDDS Biz Facebook Group: https://www.facebook.com/groups/1169295914145964/
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
Chapters
00:00 Introduction to Kids Biz Podcast01:13 Meet Dr. Carter: A Dual Specialist03:20 The Role of Therapy Dogs in Pediatric Dentistry09:58 Staffing Challenges and Solutions14:22 Creating a Positive Office Culture21:40 Converting Pediatric Patients to Orthodontics26:51 Tracking Patient Conversions and KPIs32:33 Efficient Scheduling in Co-located Practices40:30 The Need for Dual Training in Dentistry43:38 Optimizing Scheduling and Efficiency in Dental Practices46:22 Key Performance Indicators in Pediatric and Orthodontic Practices51:00 Managing No-Show Rates and Patient Retention56:21 Marketing Strategies for Co-Located Practices01:01:55 Budgeting and Ordering in Co-Located Dental Practices
Keywordsorthodontics, pediatric dentistry, therapy dogs, staffing, office culture, patient conversion, co-location, scheduling, KPIs, dental practice, dentistry, pediatric dentistry, orthodontics, dual training, scheduling, efficiency, KPIs, patient retention, marketing, budgeting
 

Mar 11, 2025

1 hr 20 min

Feb 18, 2025

1 hr 6 min

In this episode of the KiDDS Biz Podcast , we explore the intersection of orthodontics and pediatric dentistry, discussing the journey of integrating the fee structures. We delve into the importance of partnerships, the role of a COO, and the challenges of navigating insurance networks. The conversation also highlights innovative membership plans and pricing strategies that enhance patient care and practice profitability. In this conversation, our guests delve into various strategies for optimizing orthodontic and pediatric dental practices. They discuss the importance of understanding profit margins, creative billing strategies for in-network practices, and maximizing insurance reimbursements. The conversation also highlights effective communication with patients regarding fees and treatment options, as well as the significance of simplifying fee structures. Additionally, they explore innovative approaches to treatment pricing, the integration of airway therapy, and future trends in the field.
 
Join the community through the KiDDS Biz Facebook Group: https://www.facebook.com/groups/1169295914145964/
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
 
NEW 2025 Course on Implementing an Early Treatment Program: https://specialtyappliances.com/course/registration
 
Chapters
00:00 Unlocking Success in Pediatric Dentistry01:30 Journey to Dual Practice: Orthodontics and Pediatrics09:11 The Role of a COO in Dental Practices11:21 Navigating Partnerships in Pediatric and Orthodontic Practices13:35 Out of Network vs. In Network: A Business Debate19:03 Membership Plans: Innovations in Patient Care26:33 Pricing Strategies for Orthodontic Services32:12 Understanding Profit Margins in Orthodontics34:05 Creative Strategies for In-Network Practices35:36 Maximizing Insurance Reimbursements39:01 Effective Communication with Patients42:23 Navigating Insurance Codes and Billing Strategies45:00 Simplifying Fee Structures for Patients48:10 Innovative Approaches to Treatment Pricing51:32 Exploring Airway and Myofunctional Therapy55:29 Future Trends in Orthodontics and Pediatric Dentistry
 
orthodontics, pediatric dentistry, practice management, dental partnerships, insurance models, pricing strategies, dental marketing, COO role, patient care, dental practice growth, orthodontics, pediatric dentistry, insurance strategies, profit margins, treatment fees, patient care, billing strategies, airway therapy, practice growth, fee structures
 

Feb 18, 2025

1 hr 6 min

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